Set the scene. Introduce the characters or setting, and establish the status quo or “the way things were” for you, your target customer, or your industry.

Introduce the problem. Describe the problem that called you (the main character) to act.

Rise to the challenge. Explain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way.

Arrive at a solution. Share details of how your business is pursuing its purpose and the milestones you’ve hit.

Envision what’s next. Paint a picture of the future for your company or state its mission and goals.